Mobile World Congress 2009

My feedback of the show:

1. Openness: a lot of companies opened their platform and now provides API for developers to work on it. (myGamma…)
2. Applications stores: Nokia, Samsung, Orange, SFR…all of them are opening app stores! Guess it will be harder for the users to understand what will happen!
3. Mobile Widget or mobile connected applications: Qualcomm through Plaza are strongly ahead. Operators are also interested Orange. In their recent announcement it was said by the end of 2009 80% of their mobile “signature range” will be sold with new widgets. Also worth to mention are companies like Goojet (financed by american and french VC), webwag…
4. Green: The universal charger initiative (without Apple…though it is predictible) – the Solar Energy phone designed by Samsung and LG. Nokia got an award for an Outstanding Environnmental Contribution (more info here)
5. Mobile Advertising: admob! admob! admob! and a mobile company that does affiliation for mobile web site! texomobile already more than 130 000 affiliates! Sybase released a mobile advertising platform that allows content providers, publishers, and enterprise to insert text ad into a SMS
6. Mobile Payment: Mobile payment englobes 3 different notions nowadays: mBanking, mCommerce and mRemittance. Tranfer money to your friends or relatives in your home country, several experiences launched with the Philippines operators, namely Globe. A leader in that space is a German company called Paybox (recently acquired by Sybase 365). Maxis have a great mRemittance system with Transfer To Explanation of the service: “Hotlink i-Share is a first-in-Malaysia service by Maxis that was launched in April this year and enables its prepaid subscribers to share airtime credit with their friends and family to several countries, including Indonesia and the Philippines through an easy-to-use “shared top-up” application…”
7. New mobile phones: I will only mention one: The G2 which apparently is close to perfection…what a plan!

And to finish the list of the awards and their winners! One remark in the Champion for Global Award Mobile Innovation we find a chinese company which is great as more and more I think that innovation in the mobile space will come from Asia!

Best Mobile Game: Winner: Gameloft – Real Football 2009

Best Mobile Music or Video Service: Winner: BBC iPlayer on Mobile

Best Mobile Advertising Service: Winner: Turkcell – Tonla Kazan

Best Mobile TV Service: Winner: MobiTV – MobiTV

Best Mobile Enterprise Product or Service Winner: Vodafone – Vodafone Global Enterprise Limited

Best Mobile Internet Service: Nokia – Nokia Sports Tracker

Best Mobile Money Service: Safaricom and Vodafone – M-PESA

Best Mobile Handset or Device:
INQ – INQ1
Highly Commended: Nokia – Nokia E71
Highly Commended: T-Mobile – T-Mobile G1

Best Use of Mobile for Social and Economic Development: Nuance Communications – Airtel-T9 India Consumer Vernacular Messaging Campaigns

Best Service Delivery Platform: NewBay Software – LifeCache Social Networking Solution 2.0

The Green Mobile Award: Smart Communications – Alternative Power for Cell Sites program

GSMA’s CEO Award for Outstanding Environmental Contribution: Nokia

Government Leadership Award: The Government of France

THE 2009 MOBILE INNOVATION GLOBAL AWARD CHAMPION: Cootek, China (Most Innovative Wireless Dev)